WEB 2.0 and SOCIAL MEDIA for DEVELOPMENT with IITA YOUTH AGRIPRENEURS

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Web 2.0 and Social media for development workshop was organized by the Training unit of IITA between 23rd and 28th of June, 2014 for IITA Youth Agripreneurs (IYA), being provided by the Technical Center for Agricultural and Rural Cooperation (CTA).

For a few months IITA Youth Agripreneurs have been working with the perspective of developing their business growth and reaching youth both nationally and continentally. The Web 2.0 and Social media for development workshop has brought different platforms for effective networking, while collaborating and sharing knowledge and information on a global level.

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According to CTA, Web 2.0 refers to the second generation of web development and web design, characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web (www), while Social media is a Web 2.0 innovation encouraging user-generated content and extending the focus to the users by allowing them to curate others content to share among their networks.

The training showcased the efficacy of creating and curating information with opportunities to publish on a large platform for the world’s view. Also included as part of the benefits, is the ability to share and collaborate with the people across the globe with the view of enriching knowledge aiding creativity.

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The major product emphasized on was GOOGLE that offers several online services that aid optimal communication and business productivity, which include Gmail (email), Google Drive, Google Docs and a social networking service called Google+. It also offers the ability to browse, organize and edit photos with instant messaging service.

With this training, IITA Youth Agripreneurs (IYA) will be able to use the tools and applications of Web 2.0 and Social Media for agribusiness and marketing and more precisely use these tools for data collection and analysis, records management and for strengthening their networks.

Web 2.0 is a powerful technology which offers new and innovative approaches in disseminating Agricultural information in real-time while creating online interactive community platforms with opportunities to share knowledge.

It is a professional way of collaborating and all Agriculture-based organisations and groups should embrace these new and vast ways of creating and disseminating information. It offers great opportunities to contribute to the development of Agriculture in Africa through the establishment of various interactive platforms to share and to gather knowledge.

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