Communication: The backbone of organizations. Presented by OHANWUSI, Evelyn

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According to Webster’s dictionary, teamwork means a joint action by a group of people in which each person subordinates his or her individual interests and opinions to the unity and efficiency of the group.
Evelyn on Friday, 4th of April, 2014 referenced IITA YOUTH AGRIPRENEURS (IYA) teamwork characteristics which she said have really made the group quite remarkable over the years. According to Evelyn, “we (IYA) have been successful so far partly because of our teamwork characteristics;
• A clear goal,
• Having results driven structure,
• Having competent team members, and
• Having unified commitment and having principled leadership.
In her presentation, she mapped out the stages of the group’s growth which started from the inception of the group till now.
She later highlighted benefits of IYA’s teamwork which include EASY PROBLEM SOLVING, HEALTHY COMPETITION, FASTER ACCOMPLISHMENT OF TASKS and RELATIONSHIP DEVELOPMENT.
She also quoted Webster’s dictionary for Communication, as the act or process of using words, sounds, signs or behaviours to express or exchange information or to express your ideas, thoughts or feelings etc to someone else.
In order for business communication to be effective, all the people involved must have good communication skills, “she added”. Effective communication occurs when the receiver of information interprets a message the way the sender intended.
Effective communication is “one of the most important functions of any form of management” and it is important in increasing productivity, improving satisfaction, and being recognized as a strong predictor of promotability. Communicating effectively is a requisite to success in contemporary business life.
Evelyn added that since effective communication is key to success in agribusiness, the ability to write well and speak well become important for Youth Agripreneurs.
Lastly, she emphasized on 7C’s of Effective agribusiness communication;
Correctness Clarity
Conciseness Completeness
Consideration Concreteness and Courtesy.

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